Why are stepn shoes so expensive?

Doja
2 min readApr 28, 2022
https://snkr.run/press/press-big.png

There’s a lot of hype around this new app called stepn, I stumbled upon it on youtube where some guy was explain that it has he is making money from excercising.

I like to excercise and thought like hey, why not try this.

I downloaded the app, tried to register but I couldn’t. I can’t register to stepn because I don’t have access code. Apparently they only have 1000 codes per day and bots are taking them so fast that you have no chance. I did some more research and when I found that the shoes cost 5800 USD, I forgot about this whole thing.

I started to think if there are any other apps that are similar to this, but I couldn’t find any, until…

I found this app called snkr.run. A bit odd domain, yeah. They have a website and you can right now buy their sneaker boxes.

The website says:

SNKR.RUN is a GAME-FI Play To Earn platform with SOCIAL-FI elements enabling you to earn while you exercise

OPEN SNEAKER BOXES FOR NFT-SNEAKERS WITH UNIQUE ATTRIBUTES

WALKING, JOGGING OR RUNNING WILL EARN YOU CRYPTO TOKENS

Their roadmap is:

✅ 03/2022 Ideation and creation of initial MVP
✅ 03/2022 Development of apps beginning
✅ 04/2022 Pre-alpha version of apps
✅ 04/2022 Marketing begins
✅ 04/2022 Founders edition sneaker sale begins
⬜ 05/2022 Founder edition sneaker holders get access to alpha version of the app
⬜ 05/2022 Sneaker boxes are available to be opened
⬜ 06/2022 Rigorous end-to-end testing of the app
⬜ 06/2022 Preparing for public release for Android and iOS
⬜ 07/2022 Public release of apps in all platforms
⬜ 07/2022 Getting partnerships for sponsored sneaker boxes

I haven’t seen any demo yet of the app, but I guess they are still working on it. Right now the shoes are like 4 usd, which is really cheap compared to the other ones. I feel super bullish about this because if they can pull this off, those shoe prices are going to increase and there’s gonna be a huge user base because the other app just isn’t working for most people. I think this crypto defi space is just getting started and this play to earn model in real life is going to be huge.

gif from https://snkr.run

It’s always hit or miss with these crypto projects, but hey.. you never know.

If you can find similar projects please let me know.

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